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Updated: March 31, 2021

La-Z-Boy Healthcare | Knú Comfort (the “Company”) is committed to maintaining robust privacy protections for its users. Our Privacy Policy (“Privacy Policy”) is designed to help you understand how we collect, use and safeguard the information you provide to us and to assist you in making informed decisions when using our Service. For purposes of this Agreement, “Services” refers to the Company’s websites, apps, products, services or technologies. “Site” refers to By accessing our Service or Site, you accept our Privacy Policy and Terms of Use (found here:, and you consent to our collection, storage, use and disclosure of your information as described in this Privacy Policy. We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Unless noted otherwise in this Privacy Policy, La-Z-Boy Healthcare | Knú Comfort is the “Data Controller” of the information you provide. This means La-Z-Boy Healthcare | Knú Comfort decides how and why the information you provide to us is processed in accordance with this Privacy Policy.

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When you use our Services, we may collect information about you and/or your use of our Services. We collect information you provide to us, information we collect through the use of our Services and information we collect from publicly available sources or third parties.

Information You Submit to Us

In certain circumstances you may be required or requested to provide us personal information when you register for any of our Services, subscribe to our newsletter and other content; place an order; complete a survey, submit content or post a comment, or send us an email or submit a contact form. This may include information such as your name, email address, address, and phone number.

Other information you submit to us may include:

Forms: When visitors or users submit a form we capture the email address and might capture other personal data included in the Form fields. The contact us form captures input data such as name, email, address, and company.

Comments: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

Register Form: If you register an account we may ask for your username, name, email address, and message.
Media: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Media: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Information Automatically Collected

We may collect information about your use of our Services such as:

Device Information: When you visit the site, we automatically collect certain information about your device, including information about your web browser, IP address, general location, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the site, and information about how you interact with the site. We refer to this automatically-collected information as “Device Information.” We collect Device Information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

“Log files” track actions occurring on the site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the site.

Information From Third Parties

We may receive information about you from third parties and combine it with information we receive from or about you.


In general, we use your information to help us improve the Service and customize the user experience in the following ways:

to provide you requested services, to create an account or profile, to process information;
to provide you with information or advertising relating to our Services, when in line with the preferences you have shared with us;
to personalize your user experience;
to improve our Services;
to contact you with administrative communications, changes to our Privacy Policy or Terms of Use;
to help us screen for potential risk and fraud;
to comply with regulatory and legal obligations.


Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise share for marketing purposes your personal information with third parties without your consent. We do share personal information with vendors who are performing services to us. Those vendors use your personal information only at our direction and in accordance with our Privacy Policy.

Third Party Service Providers: We rely on third parties to provide features of our Services. These third parties may use cookies, web beacons, or other technologies to collect and process your personal data. Our third party service providers include:

Forms: All collected data might be shown publicly and we send it to our workers or contractors to perform necessary actions based on the form submission.

Password Reset: If you request a password reset, your IP address will be included in the reset email.

Comments: Visitor comments may be checked through an automated spam detection service.

Google Analytics: We use Google Analytics to collect information about the use of our website. For more information on how Google collects and processes your data, visit You can prevent Google Analytics from using your information by opting out at or by clicking “No” on our cookie consent popup.

Google reCAPTCHA: We use Google reCAPTCHA when you register on our site to help prevent spam and abuse by bots. On pages containing forms cookies may be set by Google. For more information on how Google collects and processes your data, visit

Gravatar: An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

Wordfence: We use Wordfence to help secure our site. Wordfence will save the following information (for use in Live Traffic viewing):

  • IP Address (which can be used to determine the Country of origin)
  • User agent (which can be used to determine if the device is mobile or desktop)
  • Referrer (which can be used to determine if the request came from Google)

  • Some cookies may set to aid in various features. The entire list of cookie names and their purpose can be found here:

Legal Reasons: We may share personal information with outside parties if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to meet any applicable legal process or enforceable governmental request; to enforce applicable Terms of Service, including investigation of potential violations; address fraud, security or technical concerns; or to protect against harm to the rights, property, or safety of our users or the public as required or permitted by law.



Comments: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

Login: If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

Account: When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Google Analytics: Cookies are set to collect information about the use of our website. This helps us improve site content. These cookies are only set if you agree via our cookie opt-in popup. For more information on how Google collects and processes your data, visit You can prevent Google Analytics from using your information by opting out at

Google reCAPTCHA: We use Google reCAPTCHA when you register on our site to help prevent spam and abuse by bots. On pages containing forms cookies may be set by Google. For more information on how Google collects and processes your data, visit

Wordfence: Cookies are set for the Wordfence firewall to detect logged in users and allow them increased access.

Cookie Notice: A notice about our use of cookies is displayed when you visit the site until you select an option. Once you’ve chosen an option a cookie will be set to remember your choice. This cookie expires after 1 year at which time you will need to make your choice again.

Do Not Track: When we see a Do Not Track signal from your browser only essential cookies are set.


Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


Data Transfers: Data is stored on a US server. Visitor comments may be checked through an automated spam detection service.

Data Security: We implement security measures designed to protect your information from unauthorized access. Your account is protected by your account password and we urge you to take steps to keep your personal information safe by not disclosing your password and by logging out of your account after each use. We further protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls and secure socket layer technology. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our Service, you acknowledge that you understand and agree to assume these risks.

Data Breach: In the event of a data breach we will notify the users via email within 7 business days of discovering the breach.

Data Retention: If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

When visitors or users submit a form we retain the data on the website for 6 months.

Google Analytics data is retained for 26 months.

Emails and Newsletters: Our marketing emails are optional and you may opt-out by following the “Unsubscribe” link in the email or by contacting us at If you opt-out of marketing emails we reserve the right to send you transactional and administrative emails.

Your Rights: If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Your California Privacy Rights: We do not share personal information with third parties for their direct marketing purposes unless you affirmatively agree to such disclosures.

Minors: The site and the Service are not directed to anyone under the age of 16. The site does not knowingly collect or solicit information from anyone under the age of 16, or allow anyone under the age of 16 to sign up for the Service. In the event that we learn that we have gathered personal information from anyone under the age of 16 without the consent of a parent or guardian, we will delete that information as soon as possible. If you believe we have collected such information, please contact us at


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at by mail using the details provided below, or by using this form:
P.O. Box 9
Ferdinand, IN 47532

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